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5 Mind-Blowing Real Estate Social Media Tips to Increase Your Following
The best real estate marketers approach social media much like they approach being social offline. The best realtors use social media as an extension of themselves to reach more clients and capitalize on their competitive advantage. Social media provides a way to further connect with your local clients and support your real estate marketing strategy. Social media, done well, builds trust and extends your reach to people who you may have not met otherwise. It can be a great way to open a dialogue, share advice, and forge an ongoing relationship with buyers, sellers, and renters. Whether you’re starting from scratch or want to figure out how to win more leads from social media, we’ve got you covered with these 5 Tips for realtors.
1. Sell the Town and the House
Potential buyers want to know the good, bad, and ugly of each area to which they're considering a move. Most real estate blogs simply give buyers simple demographics and maybe some fancy language about the area. Use your social media channels to give potential clients a far better grasp of the markets you serve, letting them know the positives and negatives of each area.
Many cities have a "@CityOf ..." Twitter or Instagram handle, which you can mention directly in your own posts. Use these @ mentions and tags to promote properties you have listed in that city. City accounts on social media tend to be receptive to these mentions, and might share your post, increasing your reach to their followers. Your Instagram account is also prime real estate (no pun intended) for you to post beautiful photos of the town in which your properties are listed.
2. Don’t Pay Someone to Be Yourself
Many realtors will pay a ghost writer to write their marketing copy, but this approach has its limitations. The copy simply doesn't sound true; it collapses when trying to give clients a sense of who you really are. Studies show that buyers want to make a personal connection with who they do business with, and there's no shortcut to writing your own genuine social media content that reminds potential clients who you are as a real estate agent. Let your personality shine across each social network you're on. It's a great way to start a dialogue with a client before they ever pick up the phone.
3. Real Estate for Clients - 101
Some of the most difficult days as a real estate agent prove to be significant lessons we can share with our clients. Talking about prevalent real estate issues makes your buyers smarter, gives them an easier browsing experience and more importantly, showing them that you are out for their best interests makes your clients more comfortable working with you. Social media is a marvelous outlet for this. Start a blog and start writing articles about home-buying tips, then use social media to promote them. Perhaps you can post a "Real Estate Fact of the Day," hashtagging your service area while you're at it.
4. Open up Facebook Messenger
With so many ways to communicate, home buyers today expect instant answers to their questions, but where they ask those questions has changed. Home buyers are still calling real estate agents with questions about a property or neighborhood, but much less than they used to. Buyers and Sellers are going online, using Facebook's Recommendations feature, and messaging at real estate offices on Instagram. Be ready for these contact points, answer them, and use this contact as an opportunity to start dialogue with followers who might be in the early stages of the buying process.
5. Respond to Comments, Good and Bad
Respond quickly and respectfully to connect with readers who post comments on your social media networks. One Condition: Don't feel pressured to respond to abusive comments. Social media does lure its share of online bullies, and not every posts aimed at you is worth your time to respond. Resist the temptation to get in a keyboard skirmish with your harshest critics, and acknowledge those who compliment your service. Many people who reach out to you are just looking for more information about a listing -- or a listing they might've thought was still available, but has been sold or rented. Take in their annoyance and use their comment as an opportunity to focus their interest to other properties.
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